The GelBottle - BIAB - Demure
Delicate. Refined. Always in style.
You Asked, We Delivered. Meet Demure. Our sheerest pink BIAB™ yet, Demure is designed for nail lovers seeking that barely-there, neutral look. This soft pink builder gel creates an effortlessly elegant sheer finish — perfect for minimalist sets, modern French tips, or subtle overlays.
Join the BIAB™ revolution — Meet the formula that started a movement.
Builder In A Bottle™ by TGB is the original builder gel innovation — bursting with pigment, delivering unbeatable strength, and trusted by pros worldwide. Designed to perfect the natural nail, BIAB™ builds the ultimate apex, reinforces the nail with long-lasting strength and creates a smooth, flawless finish every time.
Founded by us. Imitated by many. If it’s not TGB—it’s not BIAB™.
Why Pros Love It…
92% of nail techs agree: BIAB™ helps create the perfect apex*
Why Clients Are Obsessed…
100% of users loved their flawless finish when wearing Original BIAB™ *
Removal: Soaks off
Free Shipping In Ontario for Order Over $99.95